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16. History of the LAM Club Logo

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Logo Competition: The Masherbrum logo as featured on many of our web pages, caps, mugs, jackets, etc. was born out of a club wide logo competition that was judged by the 2002 LAM Board of Directors. Peter McLachlan was the club president and responsible for the Mountaineers' 50th anniversary celebration. As part of the celebration it was decided that a club logo would be an appropriate icon of the anniversary. Mario Schillaci first made the suggestion to have Masherbrum be the club logo to honor George Irving Bell, a longtime club member who died on May 28, 2000, who went on several Himalayan expeditions which culminated in the first ascent of Masherbrum on July 6, 1960.

Close up of Masherbrum as seen from Hushe Valley near Kande.
Photo courtesy of Evert Wesker - link

McLachlan found this photo of Masherbrum, as seen from Hushe Valley near Kande, on the internet and he and his friend Patrick Harvey modified it with Photoshop to produce the winning LAM logo. A few more of the original Logo Contest entries were recently unearthed:

     

 

Logo Merchandise Usage: Dave Katonak, our LAM Equipment Manager for 3 years, was largely responsible for the first few rounds of logo endowed merchandise. The club gave members a half-liter water bottle emblazoned with the logo and had clothing with the logo available for purchase. Bill Priedhorsky and others have since used that very same logo on many of the clubs "trip rewards". Below are two of several impressionistic logos used on LAM merchandise:

 

The original LAM logo survives today, along with a few newer versions, due to the rich club history that it represents and it's fine artistic interpretations.  Our thanks go to the 2002 LAM Board of Directors, Peter McLachlan, Patrick Harvey, Mario Schillaci, and oh yah, let's not forget George Irving Bell.


LAM's Masherbrum History

Masherbrum was first climbed on July 6, 1960 by LAM member George Irving Bell and Willi Unsoeld, as part of an American-Pakistani expedition led by Nick Clinch. They succeeded in climbing the southeast face that had stymied earlier attempts.

The teams 1953 view of Masherbrum from the Baltoro Glacier in northern Pakistan.
Photo courtesy of Tom Hornbein (1960 Masherbrum team mate).

At 25,660 feet, Masherbrum is the 22nd highest peak in the world. According to the Himalayan index, there have been only three subsequent ascents. The Los Alamos Mountaineers honor this historical climb and an esteemed member by featuring Masherbrum (as seen from the Hushe Valley near Kande) as our club logo.

George ascending a steep snow gully,
the crux leading to the saddle between
 the two summits of Masherbrum.
Photo courtesy of Tom Hornbein

George approaching Willi at the summit of Masherbrum. The south and lower summit
is in the background.
Photo courtesy of Tom Hornbein

The American Alpine Journal published an account of the climb written by Willi Unsoeld; it is well worth reading.

George Bell on the approach to Masherbrum.
Photo courtesy of Tom Hornbein (1960 Masherbrum team mate).

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